ZEGNA x Norda 001

norda’s effortless foray into the footwear market has been a breath of fresh air for enthusiasts and athletes. Offering a hard wearing, lightweight performance shoe, that not only is comfortable, but built to last 750km+ of technical trail like terrain. Some people have even clocked 1100km+ in their 001 model, commenting that the shoe has still not lost its edge.

For this particular pair, the lower case Canadians has collaborated with the upper case Italians - norda x ZEGNA. A collaboration that at first, will catch the eyes of consumers as a surprise, but once dipping their toe in the fountain of knowledge, will soon understand the synergy both share with one another.

ZEGNA have been leaders in fabric development since 1910. Founder Ermenegildo Zegna, took the helm of his fathers looms at 18 developing what he described, ‘The most beautiful fabrics in the world’. Ermenegildo’s vision helped elevate fabric making in Italy, thus dubbing it the leader in textile development.

For that reason. The concept of technical innovation within their own markets is what lead these 2 brands unite. Producing a little bit of magic we didn’t realise was needed!

This collaboration brings a total of 4 colour ways on the 001 and a series of co-designed apparel. The pair featured is dress in a predominately black and grey dual toned bio-dyneema upper, yellow and black midsole and overlays. ZEGNA / norda branding on the heel tabs, and as a little nob of respect, the usual norda branding featured on the lateral sidewall has also been swapped with the ZEGNA lettering.

As if the shoes weren’t enough, the box itself, as well as much of the apparel, is designed with the topography of the 100km open access landscape of the, Oasi Zegna. The same place the campaign was shot.

Huge thank you to the teams over at @zegnaofficial and @nordarun for sending a pair of these. Great to see norda growing outside of the world of performance! 💕