IWD23 - 'Change The Record'

Brief / Conceptualisation / Marketing : Bradley Martinez

March 2023

Talent :

Amy Conroy - Team GB Wheelchair Basketball Player

Instisar Saeed - Long Distance Runner

Lyndsay McLaren - Neighbourhood Skate Club 

Zarina Muhammad - The White Pube 

Agency : Spring The Agency 

Photography : Alice Holland 

Videography : Az 

Art Direction : Titi Finlay 

It’s time to 'Change the Record'. At Footpatrol we’re all about building a space to highlight creatives, and want to empower the women we have within our community. For International Women’s Day, we’ve teamed up with, Spring The Agency, an all female-owned creative collective, for a month-long campaign around stigmas and stereotypes that women face in their respective industries.

Our aim was to produce an awareness driven story for International Women's Month, that highlights women, for women and created by women.

This project was signed off with an event bringing the talent from the campaign together to host an intimate RSVP panel talk with Footpatrol's community.