Air Max Day 2022 | Community Event

Bit late to the party but here is my little recap of Air Max Day 2022.

All in all, great event in my opinion. Nike chose Air Max Day 2022 as an opportunity to bring both London retailers, Footpatrol and Offspring, together for a community focused event as part of their Give Fresh Air campaign. Creating individual campaigns, celebrating people within the community and showcasing those projects within Nikes new London HQ for days long event. It was a nice chance to bring people finally back together after the long break of events due to the pandemic. I even got the chance to MC some of my flyest bars for the general public (see images).

Alongside this, in a separate location. The SNKRS app also hosted a live gameshow between retailers across, London, Berlin and Amsterdam of which teams were picked and went head to head in a battle of footwear knowledge and apparently steady hand-eye coordination. (Shout out Team London who came back with the win)

Back when I started collecting, I never thought I would be working for Footpatrol, let alone hosting a panel talk for Nike on Footpatrol's behalf on Air Max Day. 16 year old me would be kicking himself, wouldn't believe it and probably tell me to sod off all at the same time. - Appreciative and humbled to have been invited to take part.

Amazing work produced as well from the Footpatrol and Breaks teams on the campaign (see video below). A special thank you to everyone who we featured within it. | @crown_juelzz @kech_kicks @papaskreech1 @lleumass

Big up to all those that did there bits too, was class! - @giuliaz12 @thepanel.online @herstoryinsneakers @sneakersisterhood @snkrsnhouseplants @skg.jpeg @tashabains_ @blcklistd @vanwilljamz @millzgp

📸 | @alicee_hollandd