I had the pleasure in partnering with Saucony ahead of the LDN10k to launch the recently released Endorphin 'Mutant Pack'. This resulted in a full window take over, launch zone, community based activation and fuelling station on race day.

For the event we hosted a relay based race dubbed, Piccadilly Circuit. Six teams went head to head around a 800m loop of the block that started and finished at the 18montrose London store.

The winning teams prize was the option of a new pair of Saucony running shoes from the 'Mutant Pack' or an entry in the Run Shoreditch 10k race.

Was a great event that went one step further by partnering with Cadence as our electrolyte sponsor. With the race route passing in-front of the store we took this opportunity to refuel runners with the Cadence team!