Following on from my work I did for Lorenzo Federici’s Air Max 95 drop in 2024. We continued building our foundations in planning his next project.

I’m grateful to have project managed, produced and lead on his second London exclusive launch for his Balancing Colour New Balance 860v2 *DUSK*.

From early conceptions, to organised reality. We streamlined and executed yet another huge moment for him.

Planning the logistics, event, retailing of the product and set up. This was all done with 0 agency support and completely in-house.

Not only does this show what is possible for an independent artist, but shows the impact he has on people around him wanting to go that extra mile to support his vision.

It’s great to see the coverage he received across multiple different press outlets, support from Jason Markk and the community.

A huge congratulations to Lorenzo Federici for another monumental moment! Thank you for the continued trust in allowing me to bring your ideas to life.